Mahanidhi Madan Gopal Das
When the sastras describe the glories of the holy name there is no exaggeration because they are not referring to the material sound, but to the spiritual sound that appears through the material sound by a qualified person at the time of chanting. Sastras are not referring to the material sound composed of the various letters and syllables. Simply reciting the external syllables of the holy name: ha re kṛṣ ṇa ha re rā ma is not the actual holy name.
Reading, meditating on, and memorizing a few of the following verses will increase one’s appreciation and attachment for chanting Kṛṣṇa’s holy name.
An excerpt from the book Art of Chanting