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By Mahanidhi Swami

O brothers, listen to the breaking news! In partnership with Sri Advaita Prabhu and Srila Sanatana Goswamipada, Lord Nityananda has opened a marketplace of the Holy Name.

Jagai and Madhai have just looted lots of goods, so hurry, run quickly and buy something. There are no restrictions for purchasing, and you can load up with as much goods as you like. There’s no shortage. Pay with your faith and take home the priceless treasure of Sri Harinama.

Lord Sri Hari’s Holy Name is luscious with transcendental nectar. Come one, come all, and drink deeply this wonderful Namamrta. You will quickly attain divine love, submerging in an ocean of rasa bliss! Jai Nitai! Jai Gaura! (adapted, “Nitai Nama Hate”)

Sri Nityananda Prabhu Trayodashi ki jai!
Jai Nitai! Jai Gaura!
Jai Jai Sri Radhe!

By Mahanidhi Swami

Lord Nityananda displayed all the good qualities devotees need to possess. Let’s hear of them, and pray to Nitai to be merciful and fill us with such pure devotional attributes.

Sri Lochan das Thakura says, “Noble Nitai is never angry. Devoid of any whiff of false ego, Nitai goes from door to door of the most fallen and wretched souls to freely distribute the gift of Hari-nama. He humbly exclaims to whomever He sees, ‘Please chant “Gaura Hari!” and you will be delivered from the material world.’” (“Akrodha Paramananda”)

Sri Nityananda Prabhu Trayodashi ki jai!
Jai Nitai! Jai Gaura!
Jai Jai Sri Radhe!